800+

Qualified Leads for a Premium Interior Firm in 150 Days

₹187

Average Cost Per lead

60%

Higher Lead Quality with 6 out of 10 leads booking office or site visits easily.

Case Study: Achieving 40% Lower CPL and 60% Better Lead Quality for a Premium Interior Design Brand

Industry: Interior Design
Service Provider: Social Palette Digital Solutions
Duration: April 2025 – September 2025

 

Background

This client is a premium interior design company catering to mid- to high-value residential and commercial projects, typically in the ₹13,00,000 – ₹50,00,000 range. Their challenge was not just lead quantity, but lead quality — they wanted serious meetings/buyers who would be willing to visit the office or site, not just window shoppers.

They partnered with Social Palette Digital Solutions to create a performance marketing strategy that would lower cost per lead and simultaneously improve quality, making their sales funnel more efficient.

Challenges

  • High Cost Per Lead in Market: Industry average for interior design leads was ₹280–₹320 per lead, which was making scaling expensive.
  • Lead Quality Issues: Previous campaigns from other agencies had resulted in poor lead qualification and low meeting rates.
  • Need for High-Value Prospects: The brand specifically wanted leads in the ₹13–₹50 lakh project budget range.

Strategy & Execution

Social Palette implemented a highly targeted Meta ads campaign supported by model-based creatives that showcased premium designs, aspirational visuals, and a strong call-to-action.

Key steps included:

  • Hyperlocal Pincode Targeting: Focused on premium neighborhoods and growth corridors.

  • Compelling Ad Creatives: Used real model-based imagery and videos to create aspirational appeal.

  • Lead Form Optimization: Simplified forms to increase submissions without sacrificing quality.

  • Data-Driven Campaign Optimization: Adjusted targeting and creatives weekly based on CPL and lead quality reports.

Campaign Performance

Results

MetricPerformance
Total Ad Spend₹2,50,289.85
Total Leads Generated803
Average CPL₹187 (↓ 40% vs. market benchmark)
Industry Benchmark CPL₹280 – ₹320
Lead Quality60% higher than market studies
Meetings Scheduled6 out of 10 leads easily booked for office/site visits
Lead Budget Range₹13,00,000 – ₹50,00,000

Conclusion

Business Impact

✅ Significantly Lower CPL: Achieved ₹187 per lead, beating market average by 40% and enabling scalability.
✅ Better Lead Quality: Over 60% of leads were sales-qualified, reducing wasted follow-up effort.
✅ High Meeting Rates: Majority of leads converted into office or site visits, drastically improving the sales pipeline efficiency.
✅ Premium Project Potential: Every lead fell into the desired high-value project range, ensuring a strong return potential on ad spend.

Conclusion

This campaign demonstrates how Social Palette Digital Solutions uses data-driven targeting, creative strategy, and weekly optimization to deliver better-than-market results.

  • 40% lower cost per lead compared to market benchmarks

  • 60% improvement in lead quality

  • A steady pipeline of high-ticket project opportunities

This proves that with the right ad strategy and creative execution, even premium interior design projects can be marketed profitably and predictably.

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